Olga Gurova (PI), Assistant Professor

Department of Culture and Global Studies, Aalborg University

Email: gurova@hum.aau.dk

Olga Gurova (PhD, Cultural Studies) leads the project. She holds the position of Assistant Professor at the Department of Culture and Global Studies, Aalborg University, Denmark. She previously served as the Academy of Finland Research Fellow at the Department of Social Research, University of Helsinki (Finland) and as a researcher at the Helsinki Collegium for Advanced Studies (Finland). She also worked at universities in Russia, USA, Hungary and Italy. Her research interests include cultural studies, sociology of consumption and everyday life, fashion studies, social-network analysis, qualitative methods of social research and innovative methods of teaching. She is the author of Fashion and the Consumer Revolution in Contemporary Russia (London, New York: Routledge, 2015) and Soviet Underwear: Between Ideology and Everyday Life (Moscow: New Literary Observer, 2008). View the full profile here.


Daria Morozova, PhD Fellow

Department of Culture and Global Studies, Aalborg University

Email: morozova@hum.aau.dk 

Daria Morozova (PhD candidate in consumer culture and wearable technologies in Aalborg University) does her thesis within the framework of the project. She holds Master’s degree in Social Policy and Urban Studies from the University of Helsinki, Finland. Daria’s PhD focuses on the issues of fashion and sustainability, in particular, on possible linkages between consumer culture, sustainability and usage of smart clothes. She has also worked as a researcher in the projects on micro fashion enterprises and co-authored articles with Gurova on sustainable fashion designers in the Kallio neighbourhood of Helsinki (Gurova, Morozova 2016) and on precarity and creative labour of Russian fashion designers (Gurova, Morozova 2018). Together with Gurova and Javits she worked on the research-based film “Take it slow!” and co-authored a methodological article on how to do a research-based film (Morozova, Gurova 2017). View the full profile here.


Jenna Vaajakari, Research Assistant

Department of Culture and Global Studies, Aalborg University

Email: vaajakari@cgs.aau.dk

Jenna Vaajakari works on an article for the project. She holds MA degree in Culture, Communication and Globalization from the Aalborg University in Denmark. Her master thesis research was devoted to the qualitative analysis of peer-to-peer car sharing practices in Aalborg. Her interests include sustainability,  transportation, and technology.