Wear Your Love: H&M Launches a Wearable

The author of this post - Daria Morozova - participated in the development of an idea of the wearable that H&M has developed into a prototype Gentle, passionate, soothing, friendly, flirty… This is what touch can be like. Touch is believed to be one of the basic human needs that expresses a wide range of … Continue reading Wear Your Love: H&M Launches a Wearable

H&M considers a wearable apparel

In June 2019, a fast fashion giant H&M (German branch) together with a Berlin based think tank The Do School gathered 23 professionals from different countries and backgrounds to create the prototypes of wearables. From a presentation by H&M, one could conclude that the company was worrying about sales drops and considering making something innovative, … Continue reading H&M considers a wearable apparel

Review of the wearables’ market: products and players

The market of wearables is quite heterogeneous in terms of products and creators. On the one hand, there are smart watches and fitness trackers that have become familiar for many of us. On the other, there are highly creative unique pieces like a dress called “Herself” that purifies air - https://www.designboom.com/design/air-purifying-dress/. Or another dress by … Continue reading Review of the wearables’ market: products and players